LAPP The Brand | The Diversity Project
LAPP held it’s first of many project shoots recently and we wanted to start with a message that we think resonates throughout our brand; diversity. LAPP is a hub of women from all over the world and going through all walks of life, find be it a 16 year old interested in politics or a woman in her late 20’s talking representation within the beauty industry- LAPP is a place for all women to have their say.
The shoot itself was filled with so much positive energy and vibrant conversations, it reinforced our ideology of contributing to a community, teaching one another and sharing our experiences as women- it’s something that we definitely wish to emulate on a more regular basis.
Thank you to iD magazine who launched the project along with an interview giving a more in depth idea of what we wish to convey and our plans for the future.
*All Merch available here*
Shot by Philipp Raheem
Video by KC Andre
Graphics by Benny Mako
Makeup by Sophia Hunjan
Leah Alexander- Caine